Sans Normal Alriv 13 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'Power Grotesk' by Power Type, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, confident, clean, techy, clarity, modernization, approachability, impact, versatility, geometric, rounded, open apertures, high contrast, neutral.
A sturdy sans with geometric, rounded construction and smooth, continuous curves. Strokes remain largely even in thickness, with broad proportions and generous internal counters that keep forms open and legible. Terminals are clean and mostly straight-cut, while joins and bowls stay soft and circular, creating an even, steady rhythm across lines. Numerals are full and clear, matching the letterforms’ wide stance and simple, contemporary geometry.
This font suits branding systems that need a clear, contemporary sans with warmth, as well as headlines and subheads where a strong, rounded presence is desirable. It can also work well for UI labels, navigation, and informational signage thanks to its open counters and steady stroke behavior. The bold, wide footprint makes it particularly effective in posters and other high-impact layouts.
The overall tone is modern and approachable, balancing a confident presence with an easy, friendly feel. Its rounded geometry and open shapes read as contemporary and practical rather than formal, giving it a straightforward, trustworthy voice suited to everyday communication.
The design appears intended as a versatile, geometric sans that prioritizes clarity and a friendly contemporary look. Its wide proportions and simplified lowercase forms suggest an emphasis on confident display performance while maintaining straightforward readability.
The lowercase shows a single-storey “a” and “g,” reinforcing a simplified, contemporary character. Round letters (O, Q, C, e, o) appear especially circular and consistent, and the spacing in the sample text suggests the design is intended to stay readable at larger display sizes as well as in short text blocks.