Sans Normal Pemek 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sana Sans' by Latinotype, 'Mundo Sans' by Monotype, 'Fact' by ParaType, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, retro, approachable, impact, friendliness, approachability, playful display, bold branding, rounded, soft corners, bulky, compact, bouncy.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and strong silhouettes. Counters are generally small and tight, and many terminals end in subtly blunted, rounded edges that keep the forms smooth rather than sharp. Overall spacing and rhythm feel compact, with sturdy bowls and simplified joins that favor solid shapes over delicate detail.
Best suited for short-form display settings where weight and softness can carry personality—headlines, posters, logos, packaging, and storefront or wayfinding signage. It can also work for bold callouts, labels, and social graphics where high visual impact is needed, while long text may feel dense due to the tight counters and heavy color.
The tone is upbeat and approachable, with a slightly whimsical, cartoon-adjacent warmth. Its chunky geometry and soft corners give it a casual, friendly voice that reads as confident and bold without feeling aggressive. The overall effect leans retro and informal, suited to cheerful, attention-grabbing messages.
The design appears intended to deliver a bold, friendly display voice built from simple rounded forms and compact counters, prioritizing immediate recognition and a playful, approachable character. It emphasizes sturdy silhouettes and smooth terminals to remain legible at a distance while maintaining an informal, personable style.
Distinctive cues include a single-story lowercase “a,” a single-story “g” with a prominent ear, and a squat, sturdy figure style where numerals appear broad and tightly built. The lowercase shows a slightly bouncy baseline impression through rounded shoulders and compact apertures, while uppercase forms remain strong and blocky for emphasis.