Sans Normal Pemar 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Flink Neue' by Identity Letters, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, bold, playful, approachable, chunky, impact, approachability, simplicity, display, rounded, soft corners, compact, sturdy, bouncy.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are full and geometric, with large counters where possible, while joins and corners are simplified into thick, even strokes. Uppercase forms read blocky and stable, and lowercase letters keep a single-story construction where applicable, contributing to a straightforward rhythm. Numerals match the letterforms with stout, rounded shapes that stay clear at display sizes.
Best suited to headlines, posters, and large-format messaging where its mass and rounded geometry can carry the layout. It also fits branding and packaging that want a friendly, robust voice, and can work for short signage or labels where legibility depends on strong, simple shapes.
The overall tone is warm and upbeat, with a confident, cartoon-adjacent presence. Its chunky shapes and softened details feel inviting rather than aggressive, making it suitable for playful or family-friendly messaging while still projecting strength and clarity.
Likely drawn to deliver maximum visibility with a friendly, contemporary feel, combining thick strokes and rounded geometry for strong display impact. The simplified forms suggest an emphasis on approachable branding and punchy headline typography rather than long-form reading.
The design favors bold silhouettes and consistent stroke weight over fine detail, giving it strong impact and quick recognition. Rounded bowls and broad shoulders create a slightly bouncy texture in text, especially in mixed-case settings and short phrases.