Sans Normal Asmit 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Catchfire' by Alan Smithee Studio, 'Caldina' by Artegra, 'Sans Atwic Modern' by Caron twice, 'Koran' and 'Pradock Sans' by Genesislab, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, web apps, brand systems, signage, editorial, modern, neutral, clean, friendly, functional, versatility, clarity, legibility, system coherence, geometric, open apertures, even rhythm, crisp, rounded terminals.
A clean sans with an even, low‑contrast stroke and smooth, largely geometric construction. Curves are round and consistent, while straight strokes stay firm and vertical, giving the design a stable, contemporary rhythm. Counters are open and uncomplicated, with minimal modulation and broadly uniform stroke joins. The lowercase shows straightforward forms and a practical, text-first posture, while the numerals follow the same simple, balanced geometry for a cohesive set.
It suits interface and product typography where clean shapes and consistent rhythm help maintain legibility, and it can also serve as a general-purpose workhorse for websites, dashboards, and documentation. In branding, it supports a contemporary, understated identity, and it should hold up well for short headlines and everyday editorial subheads when a neutral sans is desired.
The overall tone is modern and neutral, prioritizing clarity over personality. Its smooth curves and unornamented construction read as approachable and matter‑of‑fact, making it feel contemporary without looking flashy or stylized.
The design appears intended as a versatile, no-nonsense sans for broad deployment—built around simple geometry, consistent stroke behavior, and dependable readability across mixed-case text and numerals.
Spacing appears measured and consistent, supporting a calm texture in lines of text. The design avoids sharp calligraphic cues and relies on clear silhouettes, with round letters staying smooth and closed forms remaining compact and steady.