Sans Normal Burog 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'TheSans' by LucasFonts, 'Skeena' by Microsoft Corporation, 'Comenia Sans' by Suitcase Type Foundry, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, web, branding, signage, presentations, clean, neutral, modern, functional, friendly, clarity, neutrality, versatility, modernity, geometric, rounded, monoline, open apertures, crisp terminals.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes appear consistently weighted with minimal modulation, and terminals are mostly straight or softly rounded without decorative finishes. Uppercase forms are compact and stable, while lowercase shapes are straightforward and legible, with open counters and clear differentiation in key letters. Numerals follow the same simple, even rhythm, pairing circular forms with plain, linear strokes for a cohesive set.
Well-suited to interface copy, websites, and general-purpose typography where consistent rhythm and quick recognition matter. It can also support straightforward branding systems and signage applications that benefit from a clean, contemporary sans without added ornament.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry lends a mild friendliness, but the general impression remains practical and restrained, suitable for information-forward design.
The design appears intended as a dependable, modern sans focused on clarity and broad usability. Its geometric underpinnings and restrained detailing suggest an emphasis on consistency and a calm, professional reading experience.
The letterforms rely on simple, repeatable geometry, producing an even texture in paragraphs. Curves (notably in O/C/G and the lowercase bowls) feel smooth and controlled, and the set reads cleanly at display sizes with a tidy, uncluttered silhouette.