Sans Normal Kiluh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Caldina', and 'Genius' by Artegra; 'Innova' by Durotype; 'FS Koopman' by Fontsmith; and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, friendly, confident, impact, motion, approachability, clarity, display, oblique, rounded, soft corners, wide apertures, smooth curves.
A heavy, oblique sans with rounded geometry and smooth, continuous curves. Strokes are broadly uniform with softened corners, producing clean silhouettes and a steady, forward-leaning rhythm. Counters are generally open and generous, and joins stay simple and sturdy, helping the design hold its shape at display sizes and in short lines of text. Numerals match the letterforms with similarly rounded construction and consistent weight.
Well suited to headlines, posters, and prominent UI or marketing copy where a strong, dynamic presence is needed. It can also work for branding and packaging that benefit from a sporty, modern tone, especially in short bursts of text or large-scale applications.
The overall tone feels active and contemporary, with the slant adding motion and urgency. Rounded terminals and open forms keep it approachable rather than harsh, giving it a friendly, sporty voice that still reads as assertive and direct.
Likely designed as a robust, motion-forward sans that balances impact with approachability. The combination of a strong weight, oblique stance, and rounded detailing suggests an intention to deliver energetic display typography that remains clean and legible.
The italic structure appears integrated rather than merely slanted, with curved letters and diagonals maintaining consistent stroke behavior and spacing. The design’s emphasis on smooth arcs and wide apertures supports quick recognition in punchy settings.