Sans Normal Itkim 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, sporty, impact, modernity, approachability, clarity, display strength, blocky, rounded, geometric, compact, chunky.
A heavy, wide sans with rounded geometry and softened corners throughout. Strokes are consistently thick with minimal contrast, and counters are open but compact, giving letters a dense, solid color on the line. Curves are broadly drawn and slightly squared-off at joins, while diagonals (V/W/X/Y/Z) keep crisp, sturdy angles. The overall rhythm is stable and punchy, with straightforward terminals and a strong, poster-like presence in both uppercase and lowercase.
This font is well suited to headlines, large typographic statements, logos, packaging, and signage where a strong, friendly sans is needed. It works particularly well for contemporary branding, sports or streetwear-style graphics, and bold UI moments such as feature banners or hero titles.
The tone is bold and approachable, combining a utilitarian, contemporary feel with a slightly playful friendliness. It reads as energetic and assertive rather than delicate, projecting confidence and impact in short phrases and headlines.
The design appears intended to deliver maximum impact with clean, geometric shapes and rounded finishes, aiming for a modern display sans that feels sturdy, accessible, and highly legible at larger sizes.
Lowercase forms maintain a simplified, geometric construction, and the numerals match the same stout, rounded-rectangle logic for consistent texture. The face keeps legibility through generous interior spaces, but the tight, weighty silhouettes favor display sizes over extended small-text reading.