Sans Normal Itkim 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Otoiwo Grotesk' by Pepper Type, 'Phonk' and 'Phonk Sans' by Slava Antipov, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, modern, friendly, sporty, loud, maximum impact, friendly strength, modern branding, display clarity, rounded, chunky, geometric, compact apertures, blunt terminals.
A heavy, rounded sans with broad proportions and sturdy, uniform stroke weight. Curves are built from smooth, near-circular bowls with softened corners, while joins and terminals stay blunt and clean. Counters are relatively tight and apertures are compact, creating dense, high-impact letterforms. The lowercase shows a large, prominent body with simple, sturdy constructions and minimal detailing, maintaining consistent rhythm and color across text.
Best suited for display settings where impact is the priority: headlines, posters, storefront or event graphics, and bold brand identities. It also fits packaging and labels that benefit from a compact, sturdy texture, and energetic contexts like sports or lifestyle graphics where a strong, rounded sans feels contemporary and approachable.
The overall tone is bold and straightforward, with a friendly roundness that reads approachable rather than aggressive. Its dense texture and wide stance give it a confident, attention-grabbing presence suited to energetic, contemporary branding.
Designed to deliver maximum visual punch with smooth, geometric rounding and minimal contrast, prioritizing a cohesive, high-ink footprint. The letterforms appear intended to stay clean and legible at large sizes while projecting a friendly, modern strength.
In the sample text, the weight and tight counters produce a strong, poster-like texture; at smaller sizes this density can reduce internal clarity, while at display sizes it delivers a solid, cohesive block of type. Numerals match the same rounded, heavy logic, reinforcing a consistent visual voice across letters and figures.