Sans Normal Magoj 3 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Benton Sans Std' by Font Bureau, 'Neue Helvetica' by Linotype, 'Etelka' by Storm Type Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, impactful, modern, confident, speed, impact, modern branding, display emphasis, oblique, soft corners, rounded, compact counters, slanted terminals.
A heavy, right-leaning oblique sans with broad proportions and large interior space relative to its height. Strokes are consistently thick with smooth, rounded joins and gently softened corners, creating a clean, massy silhouette rather than sharp geometric edges. Curves are full and stable (notably in O/C/G), while diagonals and angled terminals add forward motion; counters tend to be compact and apertures are moderately open, maintaining clarity at large sizes.
This font performs best in display roles such as headlines, posters, event graphics, and brand marks where strong weight and a dynamic slant help text stand out. It can also work for bold packaging or apparel-style graphics, especially when set with ample tracking and generous line spacing to keep the dense shapes from feeling crowded.
The overall tone is fast and assertive, with a sporty, forward-driving feel. Its bold presence reads as confident and contemporary, suited to messaging that needs urgency and momentum without feeling aggressive or harsh.
The design appears intended to deliver maximum impact with a sense of speed and modernity, combining a solid, wide stance with rounded construction for a friendly-but-powerful presence.
The oblique angle is pronounced and consistent across caps, lowercase, and numerals, and the spacing appears tuned for headline use where the slant can read as a cohesive texture. Numerals share the same rounded, weighty construction and are designed to hold up in high-impact settings.