Sans Normal Omkan 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neufile Grotesk' by Halbfett and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, clean, impact, clarity, modernity, legibility, geometric, sturdy, rounded, compact, high impact.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are uniform with minimal modulation, and curves are built from near-circular bowls with smooth joins. Terminals are mostly square-cut, giving the letters a solid, engineered feel, while generous apertures and simple construction keep the forms clear at a distance. Numerals follow the same robust, rounded logic, with a notably circular 0 and wide, stable figures overall.
This style performs best where strong presence and quick recognition are needed, such as headlines, posters, brand marks, packaging callouts, and wayfinding or signage. The wide, geometric shapes and open counters also support short-to-medium blocks of display text where a modern, sturdy voice is desired.
The overall tone is assertive and contemporary, balancing a strong, attention-grabbing weight with approachable, rounded shapes. It reads as straightforward and no-nonsense, yet not harsh, making it feel suitable for modern branding and bold editorial statements.
The design appears intended as a high-impact geometric sans for display-led typography, prioritizing bold silhouette, even texture, and straightforward legibility. Its restrained detailing and consistent stroke behavior suggest a focus on versatility across contemporary graphic applications rather than decorative flair.
Capitals have a strong, uniform rhythm with consistent widths across many letters, while the lowercase maintains clarity through open shapes and uncomplicated detailing. The ampersand and punctuation in the sample feel utilitarian and bold, matching the font’s emphasis on clarity and impact.