Sans Normal Tulal 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, modern, assertive, clean, confident, impact, clarity, modernity, display, geometric, crisp, blocky, compact, round.
This typeface shows a sturdy, geometric construction with broad proportions and a tight, efficient rhythm. Strokes are thick with clear contrast between verticals and thinner joins/curves, producing sharp interior counters and strong silhouette definition. Curves are round and controlled, while terminals are clean and largely straight, giving letters a crisp, contemporary finish. The lowercase is compact with firm shoulders and simple bowls; punctuation and numerals follow the same heavy, high-impact structure for consistent color in text.
Well-suited to headlines, subheads, posters, and branding where strong typographic color and immediate legibility are important. It can work for short-to-medium passages in editorial layouts when a dense, high-contrast texture is desired, and it should perform especially well in large sizes for display typography.
The overall tone is confident and contemporary, leaning toward a no-nonsense, high-impact voice. Its weight and contrast create an editorial, attention-grabbing feel, while the clean geometry keeps it polished rather than playful. It reads as assertive and modern, suitable for messaging that needs to look decisive and well-produced.
The design appears intended to deliver maximum visual impact with a clean, geometric language: wide letterforms, simplified shapes, and controlled contrast that stays consistent across capitals, lowercase, and numerals. It prioritizes strong presence and clarity over delicacy, aiming for a contemporary display voice that still retains straightforward readability.
Spacing appears intentionally tight for a dense, poster-like texture, especially evident in the sample paragraph. Round letters like O/Q and the numerals maintain a strong, closed presence, while diagonals (V/W/X/Y) stay crisp and sturdy, reinforcing the font’s bold, graphic personality.