Sans Normal Likol 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, dynamic, sporty, confident, modern, energetic, emphasis, motion, impact, attention-grabbing, slanted, rounded, compact, punchy, high-impact.
A slanted, heavy sans with low-contrast strokes and smoothly rounded curves. Letterforms lean forward with a compact, muscular build and largely closed counters, giving the set a dense, high-ink rhythm. Terminals are clean and mostly squared-off, while curves (C, G, S, O) stay even and geometric. Uppercase forms are broad and sturdy; lowercase is straightforward with a single-storey a and g, a short-armed t, and simple, upright stems that maintain the italic angle consistently. Numerals are similarly weighty and rounded, designed to read clearly at display sizes.
Best suited for short, high-impact text such as headlines, poster typography, sports or event branding, and bold promotional copy. It can also work on packaging or social graphics where a compact, energetic voice and strong silhouette are priorities.
The overall tone is assertive and in-motion, with a forward-leaning stance that suggests speed and urgency. Its solid black presence feels practical and no-nonsense, leaning toward contemporary, athletic, and promotional moods rather than delicate or formal ones.
The design appears intended to deliver a fast, emphatic voice in a clean sans framework—pairing a strong slant with dense, rounded forms for maximum presence and quick recognition in display settings.
Spacing in the samples appears tight and efficient, reinforcing a compact texture in words and headlines. The italic slant is strong enough to be immediately expressive, while the simple, rounded construction keeps it from feeling sharp or aggressive.