Sans Normal Isfa 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Refrankt' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, retro, friendly, punchy, sporty, impact, approachability, display focus, retro flavor, rounded, chunky, soft corners, bulky, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth curve joins and softly squared terminals, giving letters a sturdy, molded look. Curved forms (O/C/G/S) read as geometric-leaning but slightly squashed and tightened, while diagonals (A/V/W/Y) are blunt and blocky rather than sharp. Spacing appears generous and the silhouettes stay very dark and uniform, maintaining strong legibility at large sizes.
Best suited for headlines and short blocks of text where maximum impact is needed, such as posters, big typographic statements, brand marks, and packaging. It also fits energetic contexts like sports or youth-oriented graphics, where a friendly but forceful voice is desirable.
The overall tone is upbeat and approachable, with a throwback, display-driven energy. Its inflated, chunky shapes feel friendly and informal, while the dense color and broad stance add confidence and a poster-like presence.
The design appears intended as a high-impact display sans that prioritizes strong silhouettes and an approachable, rounded character. Its simplified constructions and dense blackness suggest it was drawn to hold up in bold applications while keeping a warm, playful demeanor.
Round letters have relatively small apertures and counters, which increases visual density. The lowercase shows single-storey forms and simplified details, keeping the texture consistent and bold; figures are similarly wide and robust, matching the alphabet’s compact, high-ink rhythm.