Sans Normal Isda 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'BB Torsos Pro' by Bold Studio, 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, punchy, retro, friendly, loud, impact, approachability, retro flavor, signage, soft corners, bulky, compact counters, high impact, display.
A heavy, rounded sans with broad, blocky proportions and softly eased corners that keep the forms from feeling rigid. Curves are drawn as stout, elliptical shapes with tight internal counters, while straight strokes read as thick slabs with clean, square terminals. The overall rhythm is dense and energetic, with noticeable width differences between glyphs (e.g., narrow I versus expansive W) and a generally compact interior space that emphasizes mass and silhouette.
Best suited to headlines and short bursts of text where maximum impact is needed—posters, large-format advertising, packaging, and brand marks. It also works well for playful UI callouts or section headers when set with generous spacing, while long body copy may feel heavy due to the dense counters and strong stroke mass.
The tone is bold and extroverted, combining a friendly, cartoon-like softness with a confident, poster-ready presence. It suggests retro signage and pop-oriented branding where clarity comes from big shapes rather than fine detail.
The design appears intended to deliver a friendly, high-impact display voice: broad, rounded letterforms built for strong silhouettes and quick recognition in attention-grabbing contexts.
The lowercase shows single-storey forms (notably the a) and rounded bowls that stay visually stable at large sizes. Numerals are similarly chunky and highly legible, with simple, geometric construction and minimal detailing, reinforcing the font’s strong, graphic color on the page.