Serif Normal Pogoz 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bevenida' by Agny Hasya Studio, 'Jazmín' by Latinotype, and 'Prumo Deck' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, classic, authoritative, formal, literary, impactful serif, classic voice, editorial presence, formal branding, bracketed, ball terminals, vertical stress, sturdy, crisp.
A robust serif with pronounced thick–thin modulation and a predominantly vertical stress. Serifs are clearly bracketed and slightly flared, giving the joins a sculpted, chiseled feel rather than a slabby look. Counters are relatively compact and the overall color is dark, with sturdy verticals and crisp hairlines that sharpen the internal rhythm. Details such as ball-like terminals in the lowercase (notably on forms like a and f) and a generously rounded dot on i/j add warmth to an otherwise stately structure, while figures and capitals maintain a firm, stable silhouette.
This font is well suited to headlines, deck copy, and editorial display where a strong, traditional serif presence is desired. It can work effectively on book and magazine covers, posters, and brand marks that benefit from a confident, classic tone, especially at medium to large sizes where the contrast and bracketed serifs read cleanly.
The tone reads traditional and editorial, with a confident, established voice suited to institutions and print-like settings. Its strong contrast and prominent serifs create a sense of gravitas and formality, while the rounded terminals keep it from feeling overly rigid.
The design appears intended as a conventional, print-oriented serif with heightened contrast and a darker, more emphatic color for display-led typography. It aims to convey tradition and authority while retaining approachable warmth through rounded terminal details.
In text, the heavy strokes and tight counters create high visual impact, emphasizing headlines and short blocks over long continuous reading. Uppercase forms feel especially monumental, and the numerals appear designed to match the same emphatic, high-contrast texture.