Sans Rounded Asji 7 is a light, wide, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, ui, headlines, friendly, playful, approachable, modern, casual, approachability, readability, modern simplicity, softening tone, rounded, soft, open, clean, airy.
A softly rounded sans with consistent stroke weight and generous counters, giving the letterforms an open, breathable texture. Terminals are rounded rather than sharply cut, and curves are smoothly drawn with minimal contrast. Proportions lean broad, with relatively wide bowls and circular forms, while spacing appears comfortable and even in running text. The lowercase keeps a straightforward, single-storey construction where applicable, reinforcing clarity and informality.
Well-suited to friendly brand identities, packaging, and promotional graphics where an approachable tone is needed. Its clean shapes and open counters also make it a solid choice for UI labels and short-to-medium text, while the broad proportions can add presence in headings and signage.
The overall tone is warm and easygoing, with a gentle, human feel created by the rounded endings and smooth geometry. It reads as contemporary and informal rather than technical, offering a cheerful, welcoming voice without becoming overly decorative.
The design appears intended to deliver a contemporary sans that feels welcoming and readable, using rounded terminals and open forms to reduce stiffness and increase approachability. It aims for a balanced blend of clarity and personality that works across display and practical applications.
In text, the rhythm stays steady and legible thanks to open apertures and clear character separation. Numerals appear simple and rounded, matching the alphabet’s soft geometry and maintaining a cohesive texture across mixed alphanumeric settings.