Sans Normal Hogaj 3 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Jindo' by Nine Font (names referenced only for comparison).
Keywords: ui, branding, editorial, packaging, signage, modern, friendly, clean, airy, minimal, clarity, approachability, modernity, versatility, neutrality, rounded, monoline, open apertures, soft terminals, generous spacing.
A rounded, monoline sans with smooth circular construction and a noticeably open, breathable rhythm. Strokes are consistently thin with very low modulation, and curves dominate over sharp joins, giving counters a clean, geometric feel. Terminals are softened (often rounded), and the letterforms maintain clear, simple silhouettes with broad bowls and open apertures that hold up well in continuous text. Numerals follow the same gentle, rounded logic, with straightforward shapes and even color.
Well-suited to UI text, product branding, and general-purpose editorial layouts where clarity and an airy texture are desired. The rounded construction also works nicely for packaging and signage that aims for a friendly, modern presence without looking decorative.
The overall tone is contemporary and approachable, balancing a geometric cleanliness with soft, friendly curvature. It reads as calm and non-assertive, with an inviting neutrality that feels at home in modern interfaces and brand systems.
The design appears intended as a versatile everyday sans that emphasizes clarity and approachability through rounded geometry and consistent stroke weight. Its restrained, polished shapes suggest a focus on modern system compatibility—headlines and text alike—without sacrificing a warm, human feel.
Round characters stay particularly smooth and consistent (O/C/G/Q), while diagonals (V/W/X/Y) remain crisp without becoming aggressive due to the softened terminals. Spacing appears generous, contributing to a light, uncluttered texture in paragraphs and short lines alike.