Sans Normal Imgaf 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'European Sans Pro' by Bülent Yüksel, 'Marlin Sans' and 'Marlin Soft' by FontMesa, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, social graphics, friendly, playful, chunky, soft, approachability, impact, playfulness, simplicity, rounded, bulbous, bouncy, compact, heavyweight.
A heavy, rounded sans with inflated, soft-cornered shapes and smooth, continuous curves. Strokes are thick and even, with broad counters and generous interior rounding that keeps forms open despite the weight. Terminals are fully rounded, joins are softly blended, and the overall silhouette feels puffy and cohesive. The rhythm is steady and readable, with slightly varied widths across letters and a strong, poster-like presence in both uppercase and lowercase.
Best suited for display settings where a bold, friendly voice is needed—headlines, posters, packaging, and brand marks for casual or youth-oriented products. It also works well for short UI moments like badges, buttons, and promotional callouts where maximum legibility at larger sizes and a welcoming tone are priorities.
The font projects a warm, approachable tone with a toy-like softness and a cheerful, bouncy texture. Its substantial weight and rounded geometry give it a friendly, contemporary feel that reads as informal and upbeat rather than technical or austere.
The design appears intended to deliver a high-impact, approachable display sans: thick, rounded letterforms that stay clean and highly legible while adding a playful, soft-edged personality. The consistent stroke weight and simplified construction suggest a focus on bold clarity and a cheerful brand-friendly texture.
Uppercase forms stay simple and geometric, while the lowercase maintains the same rounded logic with single-storey forms (notably the a and g). Numerals match the chunky, rounded construction and feel consistent in color and curvature, supporting attention-grabbing set text and short numeric calls outs.