Sans Normal Oknov 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'CAL iWasLike Pro' by California Type Foundry, 'Frutiger Next Paneuropean' by Linotype, 'Burlingame' by Monotype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, friendly, modern, confident, playful, approachable, clarity, approachability, modernity, impact, rounded, soft, sturdy, clean, geometric.
A sturdy sans with predominantly rounded, geometric construction and smooth curves. Strokes are heavy and even, with minimal modulation and clean, open apertures that keep counters readable at large and medium sizes. Terminals are largely blunt or softly finished, and the overall drawing favors simple circular/elliptical bowls with straightforward joins. Lowercase forms appear spacious and highly legible, supported by a tall x-height and compact ascenders/descenders that help maintain a steady rhythm in text.
Well-suited to headlines, posters, and brand marks that need a bold, approachable voice. The clean geometry and open counters also make it a practical choice for UI labels, signage-style layouts, and packaging where quick recognition matters.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Its rounded shaping and generous interior space soften the weight, giving it an approachable, slightly playful character without feeling informal or messy.
The design appears intended to deliver a modern, friendly sans that reads clearly while projecting weight and presence. Its geometric rounding and simple terminals suggest a focus on versatility for contemporary branding and display typography.
In the sample text, the strong color and wide counters create a consistent, high-impact texture suitable for short passages and display settings. The figures match the letterforms in weight and simplicity, reinforcing a cohesive, utilitarian feel.