Sans Normal Onbak 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype; 'Akagi', 'Akagi Pro', and 'Macha' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, versatility, modernity, legibility, geometric, rounded, monoline, crisp, compact.
A heavy, geometric sans with largely monoline strokes and clean, circular bowls. The letterforms are built from simple curves and straight terminals, with generous counters that keep the color from clogging at display sizes. Proportions feel compact and efficient, with relatively wide uppercase forms and sturdy, straightforward lowercase shapes. The figures are simple and highly legible, matching the overall utilitarian geometry and consistent stroke behavior.
It performs best in headlines and prominent UI or editorial roles where strong presence and quick recognition are needed. The sturdy forms also suit branding, packaging, and signage that benefits from a clean, contemporary voice and high contrast against backgrounds through sheer stroke mass rather than stroke modulation.
The tone is modern and confident, with a friendly directness created by rounded geometry and uncomplicated construction. It reads as straightforward and contemporary rather than decorative, projecting clarity and stability with a slightly warm, approachable feel.
The design appears intended as a modern, geometric workhorse for display and strong typographic emphasis, prioritizing clarity, consistency, and a contemporary look. Its simplified forms and even texture suggest a focus on versatile, high-impact communication across print and digital applications.
Uppercase and lowercase share a consistent geometric logic, and the font maintains a strong, even texture in blocks of text. The bold weight and open apertures help maintain readability in short paragraphs, while the compact rhythm gives headlines a tight, punchy presence.