Sans Normal Osbuy 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Tenorite' by Microsoft Corporation, 'Fintalux' by Pista Mova, 'Lyu Lin' by Stefan Stoychev, 'Mundial Narrow' by TipoType, 'Causten' by Trustha, and 'Hempa Sans' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, confident, modern, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, compact, chunky, high legibility.
A very heavy, geometric sans with broad circular bowls and evenly weighted strokes. Curves are smooth and full, counters are relatively open for the weight, and joins stay clean without visible modulation. Terminals are mostly straight-cut and square, producing a crisp edge against the otherwise rounded forms. The overall rhythm is compact and sturdy, with wide, stable capitals and simple, highly legible numerals.
This font works best where strong presence and quick readability are needed, such as headlines, poster typography, storefront or wayfinding signage, bold branding marks, and packaging callouts. It can also serve as a display companion in UI or editorial layouts when used for short, high-contrast text elements.
The tone reads direct and assertive while staying approachable due to the rounded geometry. It feels contemporary and workmanlike, suited to designs that need immediate clarity and impact without looking sharp or delicate.
The design appears intended to deliver maximum visual punch with a clean geometric structure, balancing weighty strokes with open counters to preserve legibility. It prioritizes clarity and consistency, aiming for a modern display sans that remains friendly rather than severe.
Round letters like O/C/G and the bowls in B/P/R emphasize a circular construction, while diagonals in A/V/W/X keep a solid, blocky presence. The lowercase maintains a straightforward, no-nonsense build with single-storey shapes (notably a and g) that reinforce the geometric voice.