Sans Normal Oknog 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Facundo' by Latinotype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, neutral, impact, legibility, versatility, modernity, geometric, rounded, sturdy, open apertures, compact joins.
This typeface is a solid, geometric sans with broad, even strokes and rounded curve construction. Letterforms show a consistent circular logic in bowls and counters (notably in O/C/G and the lowercase rounds), paired with straight-sided verticals and flat terminals that keep the silhouette crisp. The lowercase features a single-storey “a” and “g,” a round, open “e,” and simple, sturdy shapes with minimal modulation; spacing reads generous and stable, supporting clear word images at display sizes. Numerals follow the same blunt, high-impact structure, with uniform thickness and simplified, legible forms.
Best suited to headlines and short-to-medium display text where its heavy color and clean geometry can carry impact. It works well for branding systems, packaging, and signage that need an approachable but firm tone, and it can serve as a strong UI or marketing accent where clarity at larger sizes is prioritized.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry and steady rhythm feel friendly and accessible rather than technical, while the heavy color gives it an assertive, attention-grabbing voice.
The design appears intended to deliver a modern, highly legible sans with geometric roundness and strong visual weight for contemporary communication. It prioritizes clarity, consistency, and a friendly neutrality that can adapt to many brand contexts while remaining bold and recognizable.
Several forms lean on near-circular counters and softened joins, giving the design a cohesive, “built from shapes” consistency. The capitals read especially strong and architectural, while the lowercase maintains simplicity and clarity through open counters and restrained detailing.