Sans Other Efkil 7 is a very bold, normal width, medium contrast, italic, tall x-height font.
Keywords: sports branding, team graphics, headlines, posters, logotypes, sporty, techy, aggressive, dynamic, retro, impact, speed, bold branding, display emphasis, slanted, rounded, geometric, compact counters, angular cuts.
A heavy, slanted sans with broad strokes, rounded outer curves, and crisp, angled terminals that create a cut-and-shear feel across the alphabet. Shapes lean toward geometric construction with softened corners, producing tight, compact counters in letters like a, e, o, and p. Uppercase forms are sturdy and wide-shouldered, while lowercase shows simplified, single-storey structures (notably a and g) and short ascenders/descenders relative to the tall x-height. Numerals and capitals share the same forward-leaning rhythm and blunt, wedge-like endings for a cohesive, high-impact texture.
Best suited for large sizes where its dense weight, slanted stance, and angular cuts can deliver strong impact—such as sports identities, esports/tech branding, packaging callouts, posters, and attention-grabbing headlines. It can also work for short UI labels or badges when legibility is supported by generous spacing.
The overall tone is fast and forceful, suggesting speed, competition, and modern machinery. Its slant and sharp cuts add urgency, while the rounded bowls keep it friendly enough for contemporary branding rather than purely industrial signage.
The design appears intended to deliver a high-energy, forward-moving sans for display use, combining geometric bowls with sharpened, aerodynamic terminals to project speed and strength.
Diagonal joins and clipped terminals give many letters a directional emphasis, especially in E/F/T and the diagonals of K/V/W/X. The Q’s tail and the j/y descenders read as thick, sculpted strokes that reinforce the font’s bold, display-forward personality.