Sans Normal Lubih 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, athletic, assertive, punchy, modern, energetic, impact, momentum, modern utility, brand punch, display clarity, oblique, rounded, blocky, compact, soft corners.
This typeface is a heavy, oblique sans with broad proportions and a compact, high-impact silhouette. Strokes are consistently thick with minimal modulation, and terminals are cleanly cut, giving the letters a sturdy, engineered feel. Curves are rounded and full (notably in C, O, S, and the bowls of b/p/d), while diagonal joins and angled cuts add speed and direction. Lowercase forms are single-storey where applicable (a, g), with a simple, utilitarian construction and tight internal counters that emphasize mass and density. Numerals match the same chunky, rounded geometry and maintain strong uniformity across the set.
It performs best in attention-grabbing roles such as headlines, posters, and short statements where its weight and slant can create momentum. It also suits sporty or energetic branding applications—team marks, event promos, product packaging, and social graphics—where a confident, modern sans is needed.
The overall tone is bold and forward-leaning, suggesting motion, urgency, and confidence. Its combination of rounded shapes and aggressive slant reads as sporty and contemporary rather than formal, with a friendly softness tempered by sheer weight and presence.
The design appears intended to deliver maximum impact with a fast, italicized stance, balancing rounded, approachable forms with a strong, blocky build. Its consistent stroke weight and simplified shapes prioritize immediacy and legibility at large sizes, aiming for a contemporary, action-oriented voice.
The italic angle is pronounced enough to shape word rhythm, with diagonals and angled terminals reinforcing a fast, dynamic texture in lines of text. Wide letterforms and large bowls create strong word shapes at display sizes, while the dense weight can cause counters to fill in visually when set very small.