Slab Contrasted Wino 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Giza' by Font Bureau (names referenced only for comparison).
Keywords: posters, headlines, sports, signage, packaging, western, athletic, retro, headline, assertive, impact, nostalgia, display, robustness, texture, blocky, bracketed, ink-trap-like, soft corners, compact counters.
A heavy, blocky slab serif with broad proportions and tightly packed internal spaces. Strokes are robust with noticeable (but not delicate) contrast, and the slabs are prominent with a slightly bracketed, carved feel at joins. Many glyphs show small triangular notches and cut-ins at stroke junctions and terminals, creating an ink-trap-like texture that adds bite and improves separation at large sizes. Curves are round and weighty, counters are compact, and overall spacing reads dense and solid.
Best suited to posters, big headlines, signage, and branding moments where the letterforms need to hold their shape at a glance. It also fits sports and event graphics, product packaging, and retro-styled editorial spreads where strong typographic presence is the priority. For longer reading, it works most comfortably at large sizes due to its dense color and compact counters.
The tone is bold and declarative, with a vintage American flavor that can read as western, athletic, or old-school editorial depending on context. Its chunky silhouettes and emphatic serifs project confidence and spectacle rather than subtlety, making the voice feel loud, promotional, and attention-seeking.
The design appears intended to deliver maximum impact through wide, heavy letterforms and emphatic slab serifs, while using notch-like details to keep joins from clogging and to add a distinctive stamped or carved texture. Overall, it aims for a classic, punchy display serif that feels both sturdy and nostalgic.
The uppercase forms feel especially monumental and stable, while the lowercase maintains the same chunky construction with rounded bowls and strong slabs. Numerals are equally heavy and display-like, matching the overall mass and giving a poster-ready, impact-forward rhythm in mixed text.