Sans Normal Olluj 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Neufile Grotesk' by Halbfett, 'Equitan Sans' by Indian Type Foundry, 'Touvlo' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, straightforward, solid, impact, clarity, modernity, approachability, geometric, rounded, blocky, clean, sturdy.
A heavy, geometric sans with broad proportions and large internal counters. Curves are smoothly drawn and close to circular in O/C/G-style forms, while joins and terminals are clean and largely horizontal/vertical with a crisp, modern finish. Stroke contrast is minimal and the overall color is dense but even, with consistent thickness across curves and straight segments. Uppercase shapes feel stable and poster-ready, while the lowercase stays simple and open, maintaining clear apertures and a practical, no-nonsense rhythm.
This font performs best in headlines, advertising, and display settings where bold, high-impact words need to read quickly. It also suits branding and packaging that call for a modern, approachable geometric voice, and it can work for short UI labels or signage where sturdy letterforms help maintain legibility.
The tone is direct and confident, with a friendly neutrality that reads modern rather than technical. Its weight and wide stance give it an assertive presence suited to attention-grabbing messaging without feeling aggressive.
The design appears intended to deliver a contemporary, geometric sans that feels substantial and highly readable in bold settings. Its simplified shapes and even stroke weight prioritize clear recognition and consistent texture, aiming for versatility across modern marketing and editorial display use.
The figures match the alphabet’s robust build, with rounded bowls and a strong baseline presence that helps maintain clarity at large sizes. Overall spacing appears generous enough to keep counters from clogging despite the heavy strokes, producing a consistent, punchy texture in paragraphs and headlines.