Sans Superellipse Hodev 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Brown Pro' by Shinntype and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, sporty, punchy, impact, clarity, approachability, modern branding, display strength, rounded, compact, geometric, blocky, clean.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are thick and even, with large, open counters and simplified joins that keep shapes sturdy at display sizes. Proportions lean compact and efficient, with a tall lowercase presence and short extenders; terminals are mostly blunt, while diagonals (A, V, W, X, Y) are cut cleanly and feel engineered rather than calligraphic. The overall rhythm is bold and stable, emphasizing solid silhouettes over fine detail.
Best suited to headlines, posters, and brand marks where bold silhouettes and rounded geometry can carry visual impact. It also works well for signage, packaging, and social graphics that need quick recognition and a modern, friendly presence.
The tone is assertive and contemporary, with a friendly approachability from the rounded geometry. It reads as energetic and “built,” suggesting strength, clarity, and a slightly playful modernism rather than elegance or restraint.
The design appears intended to deliver maximum legibility and impact through simplified, rounded geometric forms and a compact, muscular texture. Its consistent curvature and sturdy counters suggest a focus on bold branding and attention-grabbing display typography.
Uppercase forms are broad and emphatic, while lowercase maintains a sturdy, near-monoline texture that holds together well in dense settings. Numerals match the same rounded, blocky language, producing strong, high-contrast word shapes at large sizes without relying on sharp corners or delicate features.