Sans Normal Ligoz 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Grillmaster' by FontMesa, 'Flaco' by Letter Edit, 'News Gothic No. 2' by Linotype, 'RF Dewi' by Russian Fonts, and 'Franklin Gothic SB' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, loud, energetic, impact, motion, clarity, modernity, oblique, geometric, blocky, compact, high-impact.
A heavy, oblique sans with broad, rounded counters and tightly controlled stroke endings. Curves are built from clean circular and elliptical arcs, while joins stay sturdy and minimally tapered, producing a dense, high-ink silhouette. The overall rhythm is compact and punchy, with short apertures, robust bowls, and a consistent rightward slant that makes the shapes feel forward-leaning and urgent. Numerals match the caps in weight and presence, with simple, bold forms that hold up well at display sizes.
Best suited to short, high-impact settings such as headlines, posters, brand marks, and promotional graphics where mass and slant can carry the message. It can also work for signage and packaging that needs strong legibility and a dynamic, forward-leaning voice, though its density suggests keeping body text large and well-spaced.
The tone is forceful and energetic, combining a contemporary geometric feel with a sporty, headline-ready attitude. Its slant and mass create a sense of motion and urgency, suited to messaging that needs to feel bold, confident, and attention-grabbing.
The design appears intended to deliver maximum impact with a fast, athletic slant and simplified geometric construction. It prioritizes bold presence, clear silhouettes, and a cohesive display texture that stays consistent across capitals, lowercase, and numerals.
Round letters like O/C/G read as thick rings with smooth terminals, while straight-sided structures (E/F/H/N) maintain a solid, rectangular backbone. The lowercase shows single-storey forms in key letters (notably a and g), reinforcing a streamlined, modern texture in continuous text.