Sans Normal Amnos 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'Innova' by Durotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, clean, confident, friendly, functional, clarity, modern utility, strong presence, approachability, geometric, even rhythm, open apertures, large counters, rounded terminals.
This typeface is a solid, geometric sans with sturdy strokes and smooth, circular curves. Letterforms lean on simple construction with generous counters and clear, open apertures, giving the set a stable, highly legible texture. Curves and straight segments meet cleanly, and terminals are predominantly squared or softly rounded rather than tapered. Spacing appears even and practical, producing a compact, emphatic word shape at display sizes while remaining orderly in continuous text.
It performs well in headlines, brand marks, and poster typography where a strong, clean sans is needed. The clear shapes and generous counters also make it suitable for signage and interface labels, especially when clarity and a contemporary tone are priorities.
The overall tone is modern and straightforward, projecting confidence without feeling harsh. Its rounded geometry and ample interior space add an approachable, contemporary warmth, while the strong stroke presence keeps it authoritative and utility-driven.
The design intention appears to be a dependable, modern sans built around geometric clarity and consistent, no-nonsense forms. It aims to balance a friendly roundness with strong presence for versatile use across display and general-purpose settings.
Round characters like O, C, and G feel especially circular and consistent, reinforcing a geometric foundation. The numerals are similarly robust and clear, with simple silhouettes that read quickly. Uppercase forms look assertive and blocky, and the lowercase maintains a calm, readable rhythm suited to mixed-case settings.