Sans Normal Kulam 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, modern, confident, energetic, attention, motion, impact, clarity, oblique, compact, geometric, clean, sturdy.
A sturdy oblique sans with broad proportions and smooth, low‑contrast strokes. Curves are generous and fairly geometric, with rounded bowls and clean joins, while terminals are mostly sheared to match the slanted construction. Counters stay open and legible at display sizes, and the overall rhythm is even and steady, with simple, contemporary letter shapes and a consistent forward angle across uppercase, lowercase, and numerals.
This font is well suited to headlines and short bursts of copy where strong presence and momentum are desirable. It can work effectively in branding, packaging, and signage where a clean, modern voice and high visual impact are priorities, especially at medium to large sizes.
The overall tone feels energetic and assertive, with a forward-leaning motion that reads as sporty and contemporary. Its heavy presence and clean geometry give it a confident, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact sans with built-in motion from its pronounced slant. It prioritizes clarity and consistency while projecting energy, making it a practical choice for bold display typography in contemporary layouts.
The oblique angle is strong and consistent, creating clear directional emphasis in lines of text. Numerals appear similarly robust and rounded, matching the letterforms’ smooth curves and straightforward construction.