Sans Normal Arlor 4 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, editorial, presentations, branding, clean, modern, neutral, technical, friendly, versatility, clarity, modernity, functional design, geometric, open apertures, even rhythm, rounded forms, high legibility.
This sans serif uses smooth, near-geometric curves paired with straight-sided strokes and minimal modulation. Round letters (C, G, O, Q) read as elliptical and evenly drawn, while verticals and horizontals stay consistent in thickness for a stable, low-drama texture. Counters are generous and apertures are open, helping letters like a/e/c/s remain clear in text. Terminals are mostly clean-cut, with a simple, functional construction across capitals, lowercase, and figures.
Well-suited for interface copy, wayfinding, and general-purpose editorial typography where clarity and a steady rhythm are priorities. It also works for contemporary branding and presentation materials that need a clean, unobtrusive sans with dependable readability.
The overall tone is modern and neutral, with a calm, straightforward voice that feels practical rather than expressive. Its geometric cleanliness gives it a mildly technical flavor, while the rounded shapes keep it approachable and easygoing.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its restrained geometry and open forms suggest a focus on clear communication across both headings and longer text blocks.
In the sample text, spacing and letterfit create an even color with clear word shapes; round forms and open counters maintain clarity at larger display sizes as well as in paragraph-like lines. Numerals appear simple and utilitarian, matching the letterforms without decorative quirks.