Sans Normal Odmip 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, impact, approachability, modernity, display, rounded, geometric, chunky, soft, compact.
A heavy, rounded sans with monolinear strokes and broadly geometric construction. Curves are generous and circular, while terminals are mostly blunt with occasional angled cuts that add a slightly chiseled, poster-like bite to joins and diagonals. Counters are relatively compact, producing dense letterforms and strong color on the page; apertures stay fairly closed, especially in letters like e and s. The uppercase is sturdy and blocky, and the lowercase follows with simple, single-storey forms (notably a and g), maintaining a consistent, solid rhythm across words.
Best suited for short, high-impact typography such as headlines, posters, logos, and packaging where its dense weight and rounded shapes create immediate presence. It also works well for signage and bold UI callouts when used with ample size and spacing to preserve clarity.
The overall tone is upbeat and approachable while still feeling assertive. Its rounded geometry reads friendly and modern, and the occasional sharp cuts introduce a lively, energetic edge that keeps it from feeling purely soft or neutral.
This design appears intended to deliver a modern, approachable display voice: a geometric, rounded structure for friendliness paired with enough angular tension in select cuts to project energy and confidence in branding and promotional contexts.
The font’s strong mass and compact counters make it visually powerful at display sizes, while tight interior spaces may start to fill in at smaller sizes or in low-resolution settings. The numeral set matches the same chunky, rounded logic for a cohesive headline palette.