Slab Contrasted Belu 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Capita' by Hoftype, 'Mundo Serif' and 'Ni Slab' by Monotype, and 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, western, retro, punchy, playful, confident, attention, personality, vintage flavor, sign-poster vibe, emphasis, bracketed, rounded, bulky, soft corners, bouncy.
A heavy, forward-slanted slab serif with broad proportions and a lively, uneven rhythm. Strokes show noticeable but controlled contrast, with thick main stems and weighty slab terminals that read as slightly softened and bracketed rather than razor-sharp. Curves are generously rounded, counters stay fairly open for the weight, and joins have a subtle swell that gives the letters a buoyant, hand-set poster feel. The lowercase includes some extroverted forms (notably the single-storey a and g), reinforcing the informal, display-first character.
Best suited for short to medium display copy where impact matters—posters, event titles, packaging labels, storefront-style signage, and bold brand marks. It can also work for pull quotes or section heads in editorial layouts when a retro, expressive voice is desired, but the weight and animated rhythm make it less ideal for dense body text.
The overall tone is bold and personable, blending a vintage sign-painting energy with a western/rodeo poster flavor. It feels friendly and exuberant rather than formal, with enough quirk in the shapes to suggest motion and showmanship. The italic slant adds swagger and momentum, making text feel emphatic and upbeat.
The design appears intended as a showy, attention-grabbing slab serif italic that channels vintage display typography and signage, emphasizing presence, warmth, and character over neutrality. Its softened slabs, rounded curves, and energetic spacing aim to deliver instant personality in promotional and branding contexts.
The numerals and capitals appear especially sturdy and headline-oriented, while the lowercase introduces more bounce and idiosyncrasy, creating a dynamic texture in mixed-case settings. The serif shapes act as strong visual anchors, helping the face keep its footing even at heavy weight.