Script Hirud 3 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, playful, warm, casual, hand-lettered feel, approachability, brand warmth, display impact, brushy, rounded, looping, connected, bouncy rhythm.
A smooth, connected script with rounded terminals and a brush-pen feel. Strokes are full and even, with gentle swelling at curves and tapered joins that keep the writing continuous across letters. Capitals are simple but expressive, using soft entry/exit strokes and occasional interior loops, while lowercase forms maintain a steady slant and compact counters. Spacing is naturally cursive—letters link frequently and create a rolling baseline rhythm—with numerals matching the handwritten flow and simplified shapes.
Best suited to short-to-medium display copy where a friendly handwritten voice is desired—logos, product packaging, café/retail branding, invitations, posters, and social graphics. It can work for brief subheads or pull quotes, but extended paragraphs may feel dense due to the connected script texture.
The font reads as approachable and upbeat, with a nostalgic, hand-lettered charm. Its soft curves and consistent flow give it an easygoing tone that feels personal rather than formal, making text feel conversational and welcoming.
Designed to emulate confident brush lettering in a polished, repeatable form, balancing a casual handwritten feel with consistent, readable shapes. The goal appears to be a versatile script that delivers warmth and personality while staying clean enough for modern branding.
Legibility remains strong at display sizes thanks to open, rounded forms and clear joins, though the continuous connections and compact interior spaces can begin to fill in when set too small or too tight. The overall texture is smooth and cohesive, with a lively, slightly bouncy cadence across words.