Slab Contrasted Amvi 14 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, sports branding, packaging, western, rugged, bold, retro, athletic, impact, heritage, branding, display, slab-serif, blocky, chunky, bracketed, ink-trap-like.
A heavy slab-serif with broad proportions and compact internal counters. Strokes are thick and assertive with noticeable (but not delicate) contrast, and the serifs read as chunky slabs with slight bracketing that helps the joins feel reinforced rather than mechanical. Curves are full and rounded, while terminals and joins often show flattened, squared-off shaping; several letters exhibit small notches and cut-ins that create an ink-trap-like ruggedness. The overall rhythm is dense and punchy, with short ascenders/descenders and a sturdy, poster-oriented texture in lines of text.
Best suited to large-scale applications where its slab structure and dense weight can command attention: posters, headlines, event graphics, signage, and bold packaging. It also fits sports or heritage-themed branding where a rugged, traditional display voice is desired, and it can work for short bursts of text such as labels, badges, and pull quotes.
The font projects a confident, no-nonsense tone that feels rooted in classic Americana: part western sign painting, part athletic/collegiate headline. Its weight and wide stance give it a loud, authoritative voice, while the notched details add grit and a slightly vintage, industrial character.
The design appears intended to deliver maximum impact with a traditional slab-serif silhouette, combining wide, blocky proportions with subtle cut-in details to preserve definition in heavy strokes. The goal is a strong, heritage-leaning display face that remains structured and consistent across letters and figures.
In the sample text, the heavy slabs and tight counters create strong word shapes but can reduce clarity at smaller sizes, especially where apertures are narrow and the notched joins cluster. The numerals share the same sturdy, rounded-block construction, keeping the set cohesive for display use.