Print Abmab 12 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children’s content, friendly, casual, playful, approachable, handmade, human warmth, casual tone, approachability, everyday lettering, rounded, brushy, soft terminals, loose rhythm, informal.
A slanted, hand-drawn print with rounded forms and soft, brush-like terminals. Strokes stay largely even in thickness with subtly tapering ends, and curves dominate over sharp corners for a smooth, buoyant silhouette. Letter shapes show gentle irregularities and a relaxed baseline rhythm, while remaining clear and consistently constructed across the alphabet. Numerals match the same flowing, drawn quality with open counters and simple, readable forms.
This style works well for casual branding, packaging callouts, posters, invitations, and social media graphics where an approachable, handmade voice is desired. It can also suit children’s or educational materials and light editorial display use, especially at medium to large sizes where the subtle hand-drawn texture can be appreciated.
The overall tone is warm and conversational, with a breezy, personal feel that suggests quick marker or brush-pen lettering. It reads as upbeat and informal rather than formal or technical, adding a friendly human touch to headlines and short passages.
The design appears intended to capture the spontaneity of informal handwriting while keeping letterforms clear and broadly usable. It balances charm and legibility by pairing smooth, rounded construction with small natural variations that prevent it from feeling mechanical.
Capitals are notably rounded and open, and the lowercase maintains straightforward, print-style forms with minimal complexity. Spacing appears comfortably generous, supporting readability while preserving the loose, handwritten character.