Sans Normal Igboj 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rooney Sans' by Jan Fromm, 'Latina' by Latinotype, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, modern, casual, friendly display, soft impact, modern simplicity, rounded, soft, bubbly, chunky, clean.
A rounded sans with heavy, even strokes and generous curves throughout. Terminals are fully softened, corners are broadly radiused, and counters are open, giving the forms a smooth, high-ink, contemporary look. The overall rhythm is steady and compact in details, with wide, stable capitals and lowercases that keep a consistent, uncomplicated structure across the alphabet and numerals.
Best suited to display settings where a welcoming, high-impact voice is needed—brand marks, product packaging, posters, and short-form UI or signage. It can work for brief text blocks at larger sizes, but its chunky rounded shapes are most effective when used for titles, calls to action, and prominent labels.
The tone is warm and informal, with a cheerful, kid-friendly softness that still reads as modern and straightforward. Its rounded geometry and thick, even weight communicate approachability more than precision or formality.
The design appears intended to provide a bold, personable sans that feels contemporary and easygoing, using rounded construction to maximize friendliness and clarity at display sizes.
Round characters like O and Q are notably circular, and the Q uses a short, curved tail that stays integrated with the bowl. The numerals share the same soft geometry, with a simple, readable set that matches the friendly headline feel.