Sans Normal Segag 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Darwin', 'Darwin Office', 'Darwin Pro', and 'Darwin Rounded' by Los Andes (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, clean, friendly, modern, neutral, approachable, legibility, versatility, friendliness, modernity, simplicity, rounded, soft, open, geometric, monoline.
A rounded sans with monoline strokes and gently softened terminals throughout. Curves are built from broad circular/elliptical forms, paired with straight stems that keep a calm, even rhythm. Counters are open and generously shaped (notably in C, O, e, and g), and the overall proportions feel slightly wide and airy. Joins and corners are subtly rounded rather than sharp, giving the letters a smooth, continuous flow in both uppercase and lowercase.
This font suits interface copy, product labeling, and wayfinding where clarity and a welcoming voice are important. It also works well for brand systems and marketing materials that want a modern, rounded sans tone without becoming overly stylized, and it remains readable in short editorial passages and headings.
The tone is contemporary and friendly, balancing neutrality with a soft, approachable character. Its rounded construction reads as informal and human while still staying tidy and professional for general-purpose communication.
The design appears intended as a versatile, everyday sans that prioritizes legibility and smoothness through rounded geometry and consistent stroke weight. Its simplified forms and open counters suggest an emphasis on clear display and comfortable reading across a range of sizes.
Uppercase forms lean toward simplified geometry with clear differentiation between similar shapes (e.g., I vs J, O vs 0). The lowercase includes a single-storey a and a single-storey g, reinforcing the informal, modern feel. Numerals are straightforward and highly legible, with clean curves and minimal visual clutter.