Sans Normal Okbep 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Matt' by Fontfabric, 'Malva' by Harbor Type, 'TT Norms Pro' by TypeType, and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, friendly, modern, punchy, clean, impact, clarity, modernity, versatility, legibility, geometric, rounded, solid, high-clarity, contemporary.
A sturdy sans with broad proportions and a clean, geometric backbone. Curves are round and full, counters are generous, and terminals are mostly squared off with occasional angled cuts (notably in the diagonals), giving the forms a crisp, engineered feel. Stroke thickness stays consistent across the alphabet, and the overall rhythm is steady and even, producing strong color in text. Numerals follow the same robust construction, with ample interior space and clear silhouettes.
Its broad, solid shapes make it particularly effective for headlines, brand marks, and poster-style typography where impact and immediate legibility are needed. The even stroke behavior and open counters also suit UI labels, wayfinding, and other short-to-medium text applications where clarity at a range of sizes matters.
The tone is straightforward and confident, with a friendly openness created by its rounded bowls and spacious counters. It reads as contemporary and practical rather than decorative, projecting a dependable, no-nonsense voice that still feels approachable.
The design appears intended to deliver a modern, high-impact sans optimized for clear, assertive communication. It balances geometric simplicity with practical letterforms, aiming for strong presence in display use while remaining readable in typical interface and editorial settings.
Diagonal-heavy letters (like V, W, X, Y) show clean, sharp joins that add energy, while round letters (O, Q, G) maintain smooth, balanced geometry. The lowercase set keeps a simple, utilitarian structure with minimal flourish, emphasizing clarity and consistency across sizes.