Sans Normal Okrak 17 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Brignell Sunday' by IB TYPE Inc., 'Allotrope' and 'Altivo' by Kostic, 'Binate' by Monotype, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, friendly, confident, clean, straightforward, high impact, everyday readability, contemporary branding, clarity, geometric, rounded, monoline, open counters, even rhythm.
A sturdy sans with generous width, large round bowls, and an even, low-contrast stroke. Curves are smooth and near-geometric, while joins stay clean and mostly square, giving forms a crisp, contemporary build. The lowercase shows a tall x-height with compact ascenders/descenders, and the overall spacing and sidebearings read open and legible at both display and text sizes.
Well-suited to branding and marketing work that needs a strong, readable voice, especially in headlines, packaging, and signage. Its large x-height and open counters also make it effective for UI labels, dashboards, and short editorial passages where clarity at varying sizes matters.
The tone is direct and confident, with a friendly approachability coming from the rounded geometry and open interior spaces. It feels contemporary and practical rather than decorative, projecting clarity and stability in headlines and short blocks of copy.
The design appears intended as a versatile, modern sans that balances geometric smoothness with practical readability. Its proportions and robust shapes suggest a focus on high-impact typography that remains clear and steady across common layout scenarios.
Capitals are broad and steady with clear, open shapes (notably in C/G/S/O), while diagonals and terminals keep a controlled, slightly engineered feel. Numerals are wide and robust, matching the letterforms’ weight and proportion for consistent emphasis in UI or editorial settings.