Sans Normal Oklif 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dortmund' and 'Identidad' by Punchform and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, straightforward, friendly, neutral, high impact, clarity, contemporary branding, everyday utility, geometric, clean, sturdy, open, round.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Curves are built from near-circular bowls and rounded terminals, while joins and diagonals stay crisp and unmodulated. Counters are generally open and roomy, and the overall rhythm is even, producing a steady texture in both caps and lowercase. Numerals follow the same sturdy, simplified construction, with clear, wide forms and minimal detailing.
Best suited to headlines and short statements where strong presence and quick recognition matter. The wide, open construction also works well for signage and bold brand applications, and can serve for UI labels or navigation where a sturdy sans is desired.
The tone is modern and direct, with a friendly neutrality created by its round forms and generous spacing. Its weight and width add confidence and visibility, reading as practical rather than expressive or decorative.
Likely intended as a versatile, contemporary workhorse sans that prioritizes bold visibility and uncomplicated geometry. The design emphasizes consistent, round construction and clear counters to deliver stable readability in prominent, high-impact settings.
Capital forms lean toward simple geometric silhouettes (notably round letters like C, O, Q), while the lowercase remains clean and workmanlike with minimal stroke modulation. The overall character favors clarity and presence over finesse, making it feel robust at display sizes.