Sans Normal Bobus 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: ui text, brand systems, editorial, signage, presentations, neutral, modern, clean, friendly, workmanlike, clarity, versatility, modernity, systematization, geometric, rounded, even rhythm, open counters, clear apertures.
A clean sans with largely geometric construction and smoothly rounded bowls. Strokes are monolinear with minimal modulation, and terminals are predominantly straight, giving the face a crisp, engineered feel. Proportions lean balanced and contemporary, with open counters and clear apertures that keep letters like C, G, S, and e readable. Curves are consistent and symmetrical, while diagonals in forms such as A, V, W, X, and Y are sturdy and uncomplicated, creating an even overall texture in text.
This font suits UI copy, dashboards, and product experiences where steady readability is needed at a range of sizes. It also works well for brand systems and editorial layouts that call for a contemporary, geometric sans voice, and it can serve effectively in signage and presentation materials thanks to its clean silhouettes and open forms.
The overall tone is neutral and modern, with a friendly clarity rather than a cold, technical edge. Its calm, straightforward shapes make it feel dependable and unobtrusive, suitable for interfaces and everyday communication.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and visual consistency. Its geometric, rounded construction suggests an aim for a contemporary look that remains unobtrusive in continuous reading while still feeling confident in display settings.
The uppercase set reads strong and stable for headings, while the lowercase maintains a smooth, regular rhythm in running text. Numerals appear simple and highly legible, matching the letterforms’ rounded geometry and consistent stroke logic.