Sans Normal Pubob 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Core Sans A' and 'Core Sans AR' by S-Core, 'Remissis' by Typodermic, 'URW Grotesk' by URW Type Foundry, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children's media, playful, friendly, chunky, bouncy, soft, friendly impact, playful display, approachable branding, cartoon tone, rounded, blobby, cartoonish, compact, informal.
A heavy, rounded sans with softly squared curves and generously thick strokes. Counters are relatively small and often rounded-rectangular, giving the letters a compact, ink-filled presence. Terminals are blunt and smooth, with a slightly irregular, hand-cut feel in joins and diagonals that adds bounce without becoming distressed. The overall rhythm is wide and stable, with simple geometric construction tempered by subtly lopsided curves that keep the texture lively at display sizes.
Best suited for short, bold statements in headlines, posters, and social graphics where its chunky forms can carry personality. It also fits packaging, stickers, and logo/wordmark concepts that benefit from an informal, friendly tone, particularly in entertainment or youth-oriented contexts.
The tone is upbeat and approachable, with a cartoon-like friendliness and a big, confident voice. Its soft corners and chunky silhouettes feel cozy and humorous rather than technical or formal, suggesting casual fun and kid-friendly energy.
This design appears intended to deliver maximum impact with a soft, approachable personality: a rounded display sans that prioritizes charm and punch over fine-detail legibility. The slightly uneven, hand-shaped geometry helps it feel lively and personable in branding and display typography.
In text settings the dense strokes create strong black shapes and a lively word image, while tight counters and rounded apertures can reduce clarity at smaller sizes. Numerals match the same inflated, simplified construction, reading best when given ample size and spacing.