Sans Normal Pubuh 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, kids, playful, friendly, chunky, bubbly, retro, impact, approachability, retro-pop, display clarity, cheerfulness, rounded, soft, bulky, compact, high-impact.
A heavy, rounded sans with inflated shapes, soft corners, and broadly circular counters. Strokes are consistently thick, with minimal modulation and a smooth, blobby curvature that favors arcs over sharp joins. Proportions feel expansive and headline-oriented: wide capitals, roomy bowls (O, D, P), and sturdy horizontals (E, F, T) that read as solid slabs without serifs. Lowercase forms are simple and robust, with single-storey a and g, a short-armed r, and a compact t; dots on i and j are round and prominent. Numerals are similarly chunky, with large internal spaces and simplified construction for strong silhouette clarity.
Best suited to headlines, posters, branding marks, and packaging where a warm, high-impact presence is needed. It also works well for playful editorial callouts, event graphics, and short UI labels where friendly emphasis is desired, though it will be most effective at larger sizes.
The overall tone is upbeat and approachable, with a toy-like softness that leans nostalgic and fun. Its rounded massing and friendly geometry create an informal, welcoming voice that feels more expressive than neutral, while still staying clean and sans-serif.
The font appears designed to deliver maximum friendliness and visibility through rounded, heavyweight forms and simplified letter construction. Its geometry suggests an intention to evoke retro-pop display typography while remaining straightforward and highly legible in short bursts.
The design prioritizes bold silhouettes and open counters for quick recognition at display sizes. Some letters show subtly individualized widths and shaping, giving the text a lively rhythm rather than a rigidly uniform texture.