Sans Normal Kygem 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Jack' by Fontsmith, 'Frutiger' by Linotype, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Nauman Neue' by The Northern Block, 'Nuno' by Type.p, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, friendly, confident, modern, energetic, impact, momentum, approachability, modernity, display, rounded, compact, soft corners, punchy, high impact.
A heavy, right-slanted sans with rounded terminals and smoothly sculpted curves. Strokes are thick and largely uniform, with softened joins and generous counters that keep the shapes open at display sizes. Proportions feel compact and sturdy, with slightly squared-off curves in places (notably in angled letters and numerals) that add a purposeful, engineered rhythm. Overall spacing reads as tight and cohesive, producing a solid, poster-ready texture.
This font is best suited to short, high-impact copy such as headlines, posters, and brand marks where its weight and slant can carry the message. It works well for energetic themes—sports, tech, entertainment, and packaging—especially when you want a strong, friendly voice. For longer reading, it’s more effective as a display accent than as continuous text.
The tone is bold and upbeat, combining a sporty forward-lean with approachable, rounded shapes. It feels confident and contemporary rather than formal, projecting momentum and friendliness at the same time. The overall impression is attention-grabbing without feeling harsh.
The design appears intended as a contemporary display italic that delivers immediate impact and forward motion while staying approachable through rounded terminals and open counters. Its uniform weight and compact, sturdy proportions suggest a focus on clarity and presence in branding and headline settings.
The italic slant is pronounced and consistent across caps, lowercase, and numerals, reinforcing a sense of motion. Round letters like O/0 stay broadly oval and stable, while diagonal-heavy forms (K, V, W, X, Y) emphasize sharp angles softened by rounded ends. Numerals share the same chunky, compact construction, supporting cohesive headline use.