Sans Superellipse Ugnos 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futo Sans' by HB Font; 'Bega' by Indian Type Foundry; 'Bitner', 'Juhl', and 'Nauman Neue' by The Northern Block; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, energetic, modern, punchy, impact, motion, approachability, modernity, display, rounded, soft corners, compact, sturdy, inclined.
A heavy, slanted sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly consistent, with blunt terminals and gently curved joins that keep the texture smooth despite the weight. Counters are compact and squarish-oval, and spacing feels tight and efficient, producing a dense, high-impact word shape. The italics are built into the forms rather than relying on calligraphic contrast, giving letters a forward-leaning, engineered rhythm.
Best suited for headlines, punchy subheads, and short statements where its weight and slant can carry personality. It works well for sporty branding, campaign graphics, packaging callouts, and bold UI accents where a friendly but assertive tone is needed. For longer text, it will be most effective in larger sizes or used sparingly as emphasis.
The overall tone is confident and energetic, with a friendly softness from the rounded geometry. It reads as contemporary and performance-oriented—more “active” than formal—while remaining clean and approachable. The bold slant adds urgency and motion, making the voice feel dynamic and upbeat.
Likely designed to deliver maximum impact with a fast, forward-leaning stance while staying approachable through rounded, superelliptical construction. The goal appears to be a modern display sans that feels engineered and athletic, maintaining clean legibility and consistent texture at bold sizes.
Round letters like O and Q take on a superelliptical feel, and diagonals (V, W, Y, X) look broad and stable rather than sharp. The lowercase shows simplified, sturdy shapes with a compact footprint, helping lines of text form strong, cohesive blocks in the sample setting.