Sans Normal Goden 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, packaging, posters, clean, modern, friendly, informal, energetic, approachability, clarity, contemporary tone, informal emphasis, speed/motion, monolinear, rounded, open apertures, humanist, airy.
This is a slanted, monolinear sans with rounded curves and a lively, handwritten-leaning construction. Strokes stay even and smooth, with soft terminals and generous counters that keep forms open. Uppercase letters are simple and geometric-leaning, while the lowercase shows more personality through single-storey forms (notably the a and g) and a more calligraphic rhythm. The numerals are similarly rounded and readable, with consistent stroke behavior across the set.
It suits user interfaces and digital product typography where a friendly, modern voice is needed, as well as branding, packaging, and editorial callouts. The open shapes and even strokes help it stay legible in short paragraphs, while the slant adds emphasis for headings, quotes, and promotional copy.
The overall tone is approachable and contemporary, combining clean sans simplicity with an informal, kinetic slant. It feels friendly and conversational rather than corporate, with enough motion to suggest speed, creativity, or casual elegance.
The design appears intended to deliver a clear, contemporary sans experience with added motion and warmth. By pairing simple, rounded geometry with a consistent slant and humanist details in the lowercase, it aims to feel both practical and personable for everyday communication.
The italic angle is consistent and gives the text a forward-moving texture, especially in longer passages. Round letters like o/c/e maintain smooth, near-circular bowls, and the spacing reads as comfortable and uncluttered in the sample text.