Sans Normal Amkod 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans M' by S-Core and 'Bree' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, straightforward, approachable, clean, approachability, clarity, modernity, versatility, impact, rounded, geometric, soft corners, compact counters, high legibility.
A solid, rounded sans with simple geometric construction and soft, slightly squared terminals. Strokes are uniform and heavy, with open apertures and compact, well-contained counters that keep the letterforms sturdy at display sizes. Curves are smooth and circular, while verticals and horizontals stay firm, producing an even rhythm and consistent texture across words. The lowercase shows a single-storey a and g, a relatively tall x-height, and short, practical extenders; numerals match the same rounded, robust logic.
Best suited to headlines, brand marks, packaging, and short-to-medium UI or signage copy where a friendly, modern presence is needed. The sturdy shapes and open forms help it remain clear at a range of sizes, especially in bold typographic statements.
The overall tone is contemporary and friendly, balancing utilitarian clarity with a soft, approachable feel. Its rounded forms and steady spacing give it an inviting, everyday voice rather than a sharp or technical one.
The design appears intended to deliver a versatile, contemporary sans that feels personable while staying highly legible. Its rounded geometry and consistent stroke behavior suggest an emphasis on clarity, simplicity, and broad visual appeal in modern graphic applications.
The typeface reads strongly in headline settings, with clear differentiation between similar shapes (such as O/0 and I/l through proportion and detailing). The ampersand follows the same rounded, looped geometry, fitting comfortably with the rest of the alphabet.