Sans Normal Oklik 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, versatility, readability, geometric, rounded, compact joins, generous counters, open apertures.
A solid, geometric sans with broad proportions and smooth, round curves paired with straight-sided strokes. The construction feels rational and consistent, with low stroke modulation, rounded bowls, and clean terminals that stay crisp rather than flared. Counters are generous for the weight, and many letters show open apertures (notably in forms like C, S, and e), helping maintain clarity. The lowercase has a straightforward, workmanlike build with a two-storey g, simple single-storey a, and minimal quirks, while the numerals are similarly sturdy and evenly weighted.
This font is well suited to headlines and display settings where impact and fast recognition are priorities, such as posters, branding wordmarks, and retail packaging. Its open counters and straightforward shapes also make it a capable choice for short blocks of text in UI labels, wayfinding, or editorial callouts where a strong, modern voice is desired.
The overall tone is contemporary and direct, with a confident presence suited to emphatic messaging. Its smooth geometry gives it a friendly, approachable edge, while the heavy color and broad stance read as assertive and dependable rather than delicate or ornamental.
The design appears intended as a robust, contemporary sans that balances geometric neatness with practical readability. It prioritizes strong presence, stable proportions, and clean letterforms that reproduce reliably across sizes and contexts.
Spacing appears comfortable at text sizes, producing an even typographic color in the sample paragraph. The uppercase feels especially strong and headline-ready, while the lowercase maintains a clear rhythm and recognizable silhouettes for continuous reading.