Sans Normal Kolet 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, athletic, assertive, dynamic, sporty, punchy, emphasis, speed, impact, compactness, modernity, oblique, compressed, rounded, geometric, clean.
This typeface is a compact, oblique sans with dense proportions and a strong, even stroke weight. Letterforms lean consistently forward with rounded corners and smooth, continuous curves, giving it a soft-edged geometric feel rather than a sharp industrial one. Counters are relatively tight (notably in B, R, e, and a), and the spacing reads snug, producing a solid, compact texture in lines of text. The lowercase shows a single-storey a and g, a short-shouldered r, and a simple, sturdy t, reinforcing an efficient, modern construction. Numerals are similarly compact and heavy, with rounded terminals and clear silhouettes that match the letters’ rhythm.
It works best for headlines, short promotional copy, and branding that needs motion and impact—particularly sports, fitness, and event-oriented communications. It can also serve well in packaging and bold UI labels where compact width and strong presence are beneficial, especially when set with generous tracking or ample line spacing.
The overall tone is energetic and forward-moving, with a confident, action-oriented presence. Its slanted stance and compact massing create a sense of speed and momentum, while the rounded construction keeps the voice approachable rather than aggressive. The result feels sporty and headline-driven, suited to attention-grabbing messages.
The design appears intended to deliver a fast, emphatic sans voice with a compact footprint. By combining a consistent forward slant with rounded, low-detail forms, it aims for immediate legibility in display contexts while projecting energy and confidence.
The italic slant and compressed set create strong emphasis, especially in all-caps. At smaller sizes or in long paragraphs, the tight apertures and dense texture may feel heavy, but in short bursts it reads clean and forceful.